Miami will face interesting challenges in the coming days. We know that many, many people will be affected by this shelter in place order. But together we can handle this challenge. We are a community that has been through struggle, it is not a stranger to us. We have been here before.

I have to believe that our community will come out of this period of isolation stronger, more cohesive and more dedicated to our passions and our purpose.

Here at Tropicult we will be exploring how some of the leaders in our community are viewing this time, starting with our very own Editor in Chief Stef Vidal! This interview will be part of a new series called Corona Chronicles. Hopefully, through this sharing process, we can read about each other and realize that a lot of us are going through the same things right now. So even though we are physically separated, we are still connected.


Not only is Stef the Founder of Tropicult, she is also the Marketing Manager at the Miami Book Fair. Hailing from Buenos Aires she has built a successful career merging her talents in culture and tech. She is often called upon by a variety of international clients, brands, and institutions because of her abilities to develop and implement creative marketing strategies and produce multifaceted events. Read my interview with her below to see how she is handling this experience.


How has corona changed your daily schedule?

The quarantine started around the time I was in between jobs. The first week or so I used to catch up on housework and personal projects that I had put on the back burner. I began to collaborate with friends on digital projects. This week, I started a new position as Marketing Manager for the Miami Book Fair. It was so interesting to get onboarded online and at the same time, it’s so exciting to be able to be a part of a team that’s working to take programming online. It’s a great time for digital marketing.


I love it! What is another positive thing you’ve seen as a result of Coronavirus?

I really like the way it’s bringing us together in a different way. I find myself keeping in touch with friends more than ever through digital platforms and there is a sense of commodore. We’re all in this together.


What Miami based organization(s) have been doing good things during this time?

I think O, Miami did an amazing job at shifting online. The branding is on point and they’ve done really well at providing their audience with information. I attended O, Miami’s first online event on April 1st. It was a songwriting workshop with Afrobeta. They did an amazing job and I had a really good time. It was such a special experience to interact with others online and make a song together. It was also the closest thing I’ve had to going out in a while. 


That sounds so amazing! I hope they do it again! What can we learn from this situation as a community?

There is a lot of lessons to be learned here. From the way we treat each other, our planet, and what we take for granted. 


Keep up with all things Stef on Instagram @steffvidal.