Lia Figueredo is a modern polymath with a proven skill set spanning marketing, event production, graphic design, and a little electric guitar. A globetrotting Miami native, she began her career in the editorial department of Ocean Drive Magazine, then moved on to oversee ad campaigns at Miami New Times, serve as the Marketing Director of various travel publications, and ultimately launch her first advertising agency and creative studio, Milk Media Co., which serviced clients including Pepsi, Goldman Properties, Pincho Factory, and other notable local brands.

These days she serves as the Co-Founder and Principal of DEFY, a multifaceted agency boasting clients such as Budweiser, Bud Light, and Beck’s. Her bread and butter is ideating inventive three-sixty cultural campaigns that simultaneously enrich targeted communities while penetrating independent music and art scenes.

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