For brothers Keaton and Wesley Stromberg and friend Drew Chadwick of Emblem3 their lifelong friendship has already proved more eventful and momentous than bands a decade their senior. Barely into their teens, music had taken precedent over everything else. Eventually, Drew moved to California and joined Wesley and in Huntington Beach and Long Beach, Emblem3 started to take shape in every way. Upon seeing the potential of what Drew and Wesley were doing, Keaton was finally convinced he needed to head to California and join his friends. Likewise, the music was starting to reflect their journey: each of three members had become adept multi-instrumentalists who were able to synthesize the melodic and emotional tenets of pop while incorporating Drew and Wesley’s raps, Keaton’s increasing facility with ProTools and the influence of Long Beach’s legendary Sublime. They were playing to intense and adoring crowds all over the Sunset Strip, but the ambitious trio knew they needed a bigger break. They were given one with an audition for X Factor, where they wowed Simon Cowell. Emblem3 began to feel the push for them to be seen as a “boy band.” Their unwillingness to compromise may have cost them in the short term; they failed to make the finals of X Factor. But having amassed 15 million YouTube views and an international fanbase, they were clearly the show’s breakout band. They signed to Syco Music and Columbia Records, with award-winning songwriter and producer Savan Kotecha (Maroon 5, Usher, One Direction) serving as their debut’s executive producer. It serves as a culmination of their long and arduous journey as well as a celebration. Emblem3 show their astounding range in positive, empowering and catchy singles such as “XOXO,” “Just For One Day” and lead single “Chloe (You’re The One That I Want).” It’s fitting: nothing’s ever been planned for Emblem3, and things always seem to take an unusual curve. But it always ends up in the right place. – See more at: http://www.jointherevolution.net/2014/03/emblem3-mkto/#sthash.IRtjsMQA.dpuf