Nationally Syndicated Radio Host Papa Keith, in partnership with 103.5 The Beat and Miami-Dade Mayor Carlos A. Giménez, is proud to announce the 4th annual “People Matter Fest”– an exciting family fun day featuring art, games, sports and a world class Hip-Hop line-up music festival in Liberty City. In conjunction with the People Matter Fest, the organizers are hoping to set the tone for Spring Break and bring awareness to gun violence with the annual county-wide 24 Hour Cease Fire Campaign that will begin on March 20th at 7pm and end at 7pm, on March 21st. The festival and it’s activities are FREE and open to the public.